De Novo Brain & Spine, P.C.
Effective Date: January 14, 2026

Who We Are

De Novo Brain & Spine, P.C. (“we,” “us,” or “our”) is a medical practice.
Our website address is: https://denovobrainspine.com

Overview

De Novo Brain & Spine, P.C. is committed to protecting your privacy and safeguarding personal and health information. This Privacy Policy explains how we collect, use, store, share, and protect information when you visit our website or communicate with our practice.

This Privacy Policy may be updated from time to time. Any changes will be effective upon posting the revised policy on this page.

By accessing or using this website, you acknowledge and agree to this Privacy Policy.

SMS Terms & Privacy

Terms of Service

By opting in to SMS messages from De Novo Brain & Spine, P.C., you agree to receive text messages for customer support, service updates, and other communications related to your account.

You can cancel the SMS service at any time. Just text STOP. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
If you are experiencing issues with the messaging program, you can reply with the keyword HELP for more assistance.
Carriers are not liable for delayed or undelivered messages.
As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

Privacy Policy

De Novo Brain & Spine, P.C. does not share mobile numbers, text messaging originator opt-in data, or consent with any third parties or affiliates for marketing or promotional purposes.

Mobile information may be shared only with subcontractors and service providers that support the delivery of SMS services, such as messaging platforms, telecommunications providers, or customer support vendors. This information is used solely to provide and operate the messaging service.

All other use case categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.

Important Notices

Not a Medical Emergency

This website is not intended for use in medical emergencies. If you are experiencing a medical emergency, please call 911 or seek immediate emergency care.

Educational Information Only

Information on this website is for general informational purposes only and does not constitute medical advice, diagnosis, or treatment. Use of this website does not create a physician–patient relationship. For medical concerns, please contact De Novo Brain & Spine, P.C. directly or consult your healthcare provider.

HIPAA Notice of Privacy Practices

This Privacy Policy does not replace the HIPAA Notice of Privacy Practices of De Novo Brain & Spine, P.C., which governs how protected health information (“PHI”) is used and disclosed for patients receiving medical care. A copy of our Notice of Privacy Practices is available upon request.

Scope of This Policy

This Privacy Policy applies to information collected through:

Our website and online content
Administrative communications
Phone, email, and text message communications with De Novo Brain & Spine, P.C.

This policy does not apply to third-party websites or services that may be linked from our website. Those third parties maintain their own privacy policies, and De Novo Brain & Spine, P.C. is not responsible for their practices.

Information We Collect

Information You Provide

We may collect information you voluntarily provide to De Novo Brain & Spine, P.C., including:

Name
Phone number
Email address
Messages or inquiries sent to us

You may browse our website without submitting personal information.

Information Collected During the Patient Relationship

If you become a patient of De Novo Brain & Spine, P.C., we may collect medical, insurance, and billing information as necessary to provide care and operate the practice, in accordance with HIPAA and applicable law.

Website Technical Information

When you visit our website, limited technical information may be collected automatically, such as:

IP address
Browser type and device type
Pages visited and time spent on the site

This information is used only to operate, secure, and maintain the website.

How We Use Information

De Novo Brain & Spine, P.C. uses information solely to:

Respond to inquiries and administrative communications
Communicate information related to care or services
Operate, secure, and maintain our website and systems
Prevent misuse, fraud, or security threats
Comply with legal and regulatory requirements

We do not use website information for advertising, fundraising, or promotional marketing.

Text Messaging (SMS) Terms and Privacy

SMS Communications

By opting in to receive SMS messages from De Novo Brain & Spine, P.C., you agree to receive text messages related to customer support, service updates, appointment-related communications, and other administrative communications related to your account or care. SMS consent is not shared with third parties or affiliates for marketing purposes.

Message frequency may vary. Message and data rates may apply. If you have questions about your text or data plan, please contact your wireless provider.

You may cancel the SMS service at any time by replying STOP. After you send “STOP,” you will receive a confirmation message that you have been unsubscribed. After this confirmation, you will no longer receive SMS messages from De Novo Brain & Spine, P.C. If you later wish to re-enroll, you may opt in again through the same method used originally.

If you experience issues with the messaging program, you may reply HELP for additional assistance.

Carriers are not liable for delayed or undelivered messages.

SMS Data Use and Non-Sharing Commitment

De Novo Brain & Spine, P.C. does not sell, share, rent, or disclose SMS consent or mobile phone numbers with third parties or affiliates for marketing or promotional purposes.

Mobile information may be shared only with subcontractors and service providers that support the delivery of SMS services on behalf of De Novo Brain & Spine, P.C., such as messaging platforms, telecommunications providers, or customer support vendors. This information is used solely to provide, operate, and support the messaging service.

All other use case categories explicitly exclude text messaging originator opt-in data and SMS consent. This information will not be shared with any third parties under any circumstances outside of SMS service delivery.

Sharing of Information

De Novo Brain & Spine, P.C. shares information only as permitted or required, including:

With healthcare providers involved in your care
With billing, insurance, and payment partners
With technology vendors that support our website or communications systems
When required by law, court order, or regulatory authority

All service providers are required to protect information and may use it only to provide services to De Novo Brain & Spine, P.C., in compliance with applicable privacy laws, including HIPAA.

Data Minimization and Accuracy

We collect only the information reasonably necessary to operate De Novo Brain & Spine, P.C. and provide care.

You may request corrections to inaccurate information by contacting us.

Data Retention

De Novo Brain & Spine, P.C. retains information only for as long as necessary:

Administrative and inquiry information for recordkeeping and follow-up
Patient medical records in accordance with federal and state medical record retention requirements
Billing and financial records as required by law

When information is no longer needed, it is securely deleted or destroyed.

Cookies and Website Functionality

Our website uses first-party cookies only that are necessary for basic functionality and security.

We do not use cookies for advertising, behavioral tracking, or marketing purposes.

You may adjust your browser settings to refuse cookies; however, some website features may not function properly if cookies are disabled.

Secure Communications

Please avoid submitting highly sensitive medical details through general website contact forms or unsecured email. If clinical information is required, De Novo Brain & Spine, P.C. will direct you to an appropriate secure method.

Data Security

De Novo Brain & Spine, P.C. maintains reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, or misuse. No website or electronic transmission is completely secure.

Social Media

Our website may include links to social media platforms. If you choose to interact with De Novo Brain & Spine, P.C. through social media, those platforms may collect information about you under their own privacy policies. Please do not post personal health information on social media.

Children’s Privacy

Our website is not intended for children under the age of 18, and De Novo Brain & Spine, P.C. does not knowingly collect personal information from children through this website.

Changes to This Policy

De Novo Brain & Spine, P.C. may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.

Contact Information

If you have questions about this Privacy Policy or the privacy practices of De Novo Brain & Spine, P.C., please contact:

De Novo Brain & Spine, P.C.
info@denovobrainspine.com